Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created.
That comes from Drinks Americas Holdings Ltd. which is currently looking for a brewer to make the beer. It’s interesting that they would come up with the marketing before the beer. Do you think there’s any chance this will be a full-flavored craft beer rather than an fizzy yellow industrial beer-drink clone? Yeah, I don’t think so either.
At least there is little chance it will be vitamin-enhanced “smart” beer. What’s with the musician-turned-beer-pimp trend anyway? Who’s next Britney Spears?
Update: Apprently Drinks Americas has done this kind of thing before, having created “Trump® Super Premium Vodka, Willie Nelson’s six-year-old, Old Whiskey River Bourbon, Newman’s Own Lightly Sparkling Fruit Juices, and Dr. Dre Cognac.”
Popularity: 5% [?]
September 26th, 2008 at 8:46 am
Ugh, will it taste like Kid Rock?
September 26th, 2008 at 2:36 pm
I would rather drink Jessica Simpson flavored beer than Kid Rock flavored beer. Just sayin’
September 26th, 2008 at 5:03 pm
Of course nothing more than a marketing ploy.
September 28th, 2008 at 4:44 pm
Fuck yes! An American made Beer. Call me a Cowboy Baby and pass me the suds.
September 29th, 2008 at 10:16 pm
KID ROckin up and down your block!!! This is indeed greatt news. Congrats kid!
October 10th, 2008 at 5:50 pm
Absolutely absurd. Last thing we need is another crappy tasteless dry lager circulating the market. Thing that bugs me is it will probably sell decently well too…
October 29th, 2008 at 4:03 am
hell yes!!!id do anything kid rock wanted me to do even kiss a girl!!I am completely heterosexual but hes HHOOTT!!