InBev says it has closed its $52 billion deal to take over Anheuser-Busch to create the world’s largest brewer.
The new company, named Anheuser-Busch InBev, will be headed by InBev CEO Carlos Brito and will be headquartered at Leuven, Belgium.
The new company already has its new site up: ab-inbev.com.
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How will craft beers brewed by industrial macro breweries like Anheuser-Busch measure up when compared to traditional craft beers in a blind taste test?

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The takeover by InBev of Anheuser-Busch is one step closer to a done deal. From the press release:
Anheuser-Busch Cos. Inc. (NYSE: BUD) today announced that a majority of its shares have been voted to approve the proposed combination between InBev N.V./S.A. and Anheuser-Busch during a special shareholder meeting held today.
At the closing of the [...]

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Check out this great video of a symphony orchestra playing the VB (Victoria Bitter, made by Foster’s in Australia) theme on VB beer bottles.

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We got our hands on the new Budweiser American Ale. Let’s go for the pour and see how Budweiser does craft beer.

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Budweiser’s first ale officially rolls into stores today, Monday, September 29, although I spotted it in my local beer store on Saturday. The significance of this beer goes beyond a brewer introducing a new product. This is America’s largest brewer introducing a craft beer.
The reactions to this ale have run the gamut in the beer [...]

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If you have some cash to burn, Pabst Blue Ribbon needs to be sold ASAP. The asking price is unknown but there isn’t exactly a line of intersted buyers.
PBR is currently owned by the Kalmanovitz Charitable Foundation which was set up after PBR’s owner, Paul Kalmanovitz, died in 1997. The IRS apparently doesn’t like charitable [...]

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So Budweiser is doing a little bit of marketing shift and entering the craft beer market. They sent me a press kit For their new American Ale. Below is the press release, and the promotional video they sent. Can the big guys play in the Craft Market? Stay tuned for a tasting soon.
Introduced: 2008
Beer [...]

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Michelob Brewing Co., a subsidiary of Anheuser-Busch, said Monday that it would kick off an advertising campaign, offer some seasonal varieties year-round, and bring some other A-B beers under the Michelob nameplate and give them all consistent, new packaging.
It looks like Anheuser-Busch is diving headlong into the craft beer market by branding several craft beers, [...]

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